An original post by one Tumblr user is reblogged by another user by embedding a quote of the original post, link and publishing username in the repost, with the option of making a comment in reply to the previous post.Ī feature of this method that distinguishes Tumblr from Twitter is that less emphasis is placed upon reblogging only the original post, resulting in often highly stacked semi-threaded conversations which are indexed and interpreted by the Tumblr server in the presented manner. It is profile-driven and hierarchical in its facilitation of "reblogs". In 2007, Tumblr, a blogging service and network, launched. 'Reblog' was an open-source tool for individually-run blogs, with many early new media artists and bloggers using the tool to share content from one blog on another. Reblog was an open-source tool made at Eyebeam Art and Technology Center's R&D program, a team led by Jonah Peretti along with Michael Frumin, Michael Migurski, Alexander R. With the rise of micro-blogging in the latter 2000s, however, user moderation on front pages was de-emphasized as a feature in favor of "reblogs" on user profiles, which were usually taken by bloggers and news services as automatic endorsement of an original/linked post's currency, if not popular favor. Only in the mid-2000s was the "share via e-mail" solicitation accompanied or replaced by branded "sharing" buttons from various social news or bookmarking services at the time, giving bloggers and news services a seemingly more accurate metric for readership and traffic than ever before the issue of user moderation, however, gave bloggers and news services pause due to both real and alleged competition in moderation ranking of shared "front-page" posts. With the rise of the World Wide Web, it was not uncommon for webmasters, including major news service websites, to encourage readers of a post to share a link to the post with others on one's contact list. Reblogging (and the increased attention paid to the indexing and encouragement of reblogging) has become a major feature of many social networking sites and content-hosting services, and it has also become a potent means of secondary content promotion and audience measurement whereby links to external content are syndicated across multiple profiles and the reposts are indexed as a measurement of currency and relevance.Ī historical precedent to reblogging is the viral nature of e-mail, as " Internet petitions" and " chain e-mails" which encouraged e-mail users to "resend" the e-mail to at least a minimum number of contacts on one's contact list were highly popular (and highly controversial) in the 1980s and 1990s. Tumblr then built it into their social network for re-sharing posts within the network, and similar features ("Retweet" on Twitter, "Share" on Facebook) then followed.įor a number of microblogging and social networking services, reblogging has become a means of both social bookmarking and user commentary unlike social news services like Digg, Slashdot, and Reddit, however, reblogging typically does not involve a centralized "front page" to which the highest-ranked post is appended. It was first developed by Jonah Peretti at Eyebeam Art and Technology Center's R&D program under the project 'Reblog' (from where the term originates) as an open-source tool for individually-run blogs. Reblogging (or, in Twitter parlance, retweeting) is the mechanism in blogging which allows users to repost the content of another user's post with an indication that the source of the post is another user.
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